Why & How You Need To Actively Use Social Media For Marketing?
Why & How You Need To Actively Use Social Media For Marketing?
Social Media Marketing can be defined simply as the use of social media to promote your business, brand, or services. Connecting with your audience to build your brand, increase sales, and drive website traffic are included in the digital marketing or social media marketing. It is worth mentioning the top social media giants here. Facebook, Youtube, TikTok, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat are some of the most worthy Social Platforms. They have huge userbase here is the stats as of writing this post:
Facebook has more than 2.45 billion monthly active users.
YouTube is now pulling in over 1.8 billion users every month.
Twitter has more than 330 million monthly active users.
Instagram surpassed 1 billion monthly active users.
why social media marketing is important?
The huge userbase of social media giants alone is enough to describe why social media marketing is important. But let’s discuss some more important reasons why it is worthy to use Social Media for your business growth or business marketing:
1- Social Media have users from almost all the professional fields. It’s way easier to reach the targeted audiences on social media.
2- Social Media Marketing costs are much less than traditional or offline marketing. It is cost-effective and can be analyzed easily the results of your investment. This investment is not necessarily the money, it can be you efforts and time.
3- Brand Recognition is another reason to advocate the use of social media for businesses.
4- You can easily retarget the users for your marketing purposes with powerful features built by many social media platforms. Also, known as retargeting and remarketing.
5- Drive traffic to your site and can also help you increase search engine rankings. As the increase in traffic is also a good factor that shows the worthiness of the site to google.
There are a lot more other factors to advocate the point, but our goal is to satisfy the fact that it is much important to use it for social media. And hopefully, the above-mentioned points are enough to do that.
How to do social media marketing?
Let’s discuss some important points to keep in mind while formulating the social media marketing strategy:
Know your audience:
“Know thyself. Know the customer. Innovate.” – Beth Comstock
You must have a clear idea of what you are trying to deliver to the customer. Are you targeting the true audience? Like you would not be targeting the teens for the elders’ related products or services.
Set Your Social media Goals:
You should always keep in mind what you want to achieve from your efforts so that you can analyze the results of your marketing time, efforts, and money. So, device your goals, stick to them and keep on analyzing measuring your results.
Create Engaging Content:
Always try to create engaging content that is the content that grabs
the interest of your audience. Engaging content is what needed to improve your profile’s following.
Do your research about what is the customer looking for and try to
deliver that in a really effective, interesting, and pleasant way. This will help you gain more likes on your posts.
Content can be of following types or any other that fits best:
- Related and Interesting Images
- Related and Interesting Videos
- Well Research Articles
- Polls or Surveys
- Company News
- Infographics
- eBooks
- Slideshows
- Interviews
Learn what others are doing:
Keep watching your competitors, learn from them, innovate yourself so that you can compete and stand out among them. Definitely not all of the competitors using the same strategy so you can learn a lot from studying them. You can mix their strategies to formulate a strategy easily. So keep on spotting your competitors and learn from them.
Here are some quotes to motivate you for effective marketing:
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
“Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe
“Focus on the present… It’s the best gift you can give yourself. ” – Carrie Kerpen
“It’s hard to find things that won’t sell online.” – Jeff Bezos
“Stop selling. Start helping.” – Zig Ziglar
“There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.” – Andrew Grill
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